Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed. It is obvious that Google is trying to maximize the [...]

From last few months, I have been seeing Microsoft`s MSN Bots all over my website and that I was being hit with massive amounts of allotted bandwidth (Last Check – 800MB in 3 Days). Soon i realized that my logs were actually being spammed by Microsoft. Apparently all of the traffic was originating from 65.55.* IP Block. [...]

The robots.txt file is a text file containing commands to the engine crawlers research to clarify their pages who may or may not be indexed. Thus any search engine began its exploration of a website seeking robots.txt at the root of the site. Format robots.txt : The robots.txt (written in lower case and plural) is an ASCII file [...]

Alexa, which is owned by Amazon.com, gives away a free toolbar that you can download and install in your browser. Alexa is then able to keep track of the sites you visit and compute the traffic ranking of those websites, with a rank of “1″ being the assigned to the most visited site. If you want [...]

Finally there is an official guide for all people who are new to SEO and ask the question “How do I start?”. Google SEO Starter Guide has just been released and is Google’s own answer to all SEO beginners. This document is useful to webmasters that are new to the topic of search engine optimization and [...]